Brand Portfolio
Our Brands
8 brands. One relentless standard.
India's leading brand of hairstyling tools
Ikonic Professional
Ikonic Professional is the gold standard in professional hairstyling tools across India. Trusted by over 100,000 salon professionals, the brand delivers cutting-edge technology, ergonomic design, and unmatched durability in every product.
Everyday styling, made effortless — your hair, your way
Ikonic Me
Ikonic Me is a premium line of beauty and grooming tools made for everyday use at home — hair straighteners, styling brushes and dryers, grooming trimmers, manicure and pedicure kits and everyday beauty aids that put good-looking results in your own hands.
Contemporary furniture design for salons
Ikonic Salon Furniture
Ikonic Salon Furniture reimagines the salon experience with contemporary design, premium materials, and functional elegance. Every piece is crafted to elevate the look, feel, and workflow of modern salons.
Brazil's largest professional haircare brand
Cadiveu
Cadiveu brings the best of Brazilian haircare innovation to India. As Brazil's largest professional haircare brand, Cadiveu offers transformative treatments, smoothing systems, and premium formulations trusted worldwide.
Passion for artistry and self-expression
Proarte
Proarte is a celebration of artistry and self-expression. With a curated range of makeup brushes and beauty tools, Proarte empowers artists and enthusiasts to create without limits.
Professional salon depilation solutions
Biosoft
Biosoft is the trusted name in professional depilation. With a comprehensive range of waxing solutions designed for salon use, Biosoft delivers smooth, effective results that professionals and clients love.
Iconic hairbrushes since 1938
Denman
Denman has been the world's most iconic hairbrush brand since 1938. Born in London, Denman brushes are the go-to choice for stylists worldwide, renowned for their quality, control, and timeless design.
Precision engineering for barbers and stylists
JRL
JRL represents the pinnacle of precision engineering for barbers and stylists. With cutting-edge clippers, trimmers, and styling tools, JRL is the choice of professionals who demand perfection.